Company Overview

Every success starts from a unique story, and ours started when we decided to introduce a pioneering experience accompanied with a new concept for “Snacks” in the Arab World. We believe that excellence is manifested through details, and that led us to scan the Arab World in order to embark on our journey with a really unique experience adding value to our customers.

Vision

To be an essential party/factor in the spread of snack’s culture to keep up with the fast pace of modernity and its daily needs, without compromising quality, safety or health.

Mission

To provide a uniquely international experience of real and different flavors for snacks. It’s a challenge we embraced to prove the authenticity of Arabic products compared to the international competitors in the field of snacks and fast food.